{"id":29,"date":"2026-06-04T18:25:17","date_gmt":"2026-06-04T16:25:17","guid":{"rendered":"https:\/\/petrapinder.de\/?page_id=29"},"modified":"2026-09-20T22:30:33","modified_gmt":"2026-09-20T20:30:33","slug":"data-protection-agreement","status":"publish","type":"page","link":"https:\/\/petrapinder.de\/en\/datenschutzvereinbarung\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<div class=\"erecht24-legal-texts erecht24-legal-texts-privacy_policy\" style=\"word-wrap: break-word;\"><h1>Privacy policy<\/h1>\n<h2>1. Data protection at a glance<\/h2>\n<h3>General notes<\/h3> <p>The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.<\/p>\n<h3>Data collection on this website<\/h3> <h4>Who is responsible for data collection on this website?<\/h4> <p>The data processing on this website is carried out by the website operator. You can find their contact details in the \u201eInformation about the responsible party\u201c section of this privacy policy.<\/p> <h4>How do we collect your data?<\/h4> <p>Your data is collected, on the one hand, by you providing it to us. This may, for example, be data that you enter into a contact form.<\/p> <p>Other data is collected automatically or after your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of the page view). This data is collected automatically as soon as you enter this website.<\/p> <h4>What do we use your data for?<\/h4> <p>Part of the data is collected to ensure the error-free provision of the website. Other data may be used to analyse your user behaviour. Where contracts can be concluded or initiated via the website, the transmitted data is also processed for contract offers, orders or other job requests.<\/p> <h4>What rights do you have regarding your data?<\/h4> <p>You have the right at any time to obtain free information about the origin, recipient and purpose of your stored personal data. You also have the right to request the rectification or erasure of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. In addition, you have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.<\/p> <p>You are welcome to contact us at any time regarding this or any other data protection questions.<\/p>\n<h3>Analytics tools and third-party tools<\/h3> <p>When visiting this website, your browsing behaviour may be statistically analysed. This is primarily done using so-called analytics programs.<\/p> <p>Detailed information on these analysis programs can be found in the following privacy policy.<\/p>\n<h2>2. Hosting<\/h2>\n<p>We host our website's content with the following provider:<\/p>\n<h3>All-Inkl<\/h3> <p>The provider is ALL-INKL.COM - Neue Medien M\u00fcnnich, proprietor Ren\u00e9 M\u00fcnnich, Hauptstra\u00dfe 68, 02742 Friedersdorf (hereafter referred to as All-Inkl). For details, please refer to the privacy policy of All-Inkl: <a href=\"https:\/\/all-inkl.com\/datenschutzinformationen\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/all-inkl.com\/datenschutzinformationen\/<\/a>.<\/p> <p>The use of All-Inkl is based on Article 6(1)(f) of the GDPR. We have a legitimate interest in ensuring that our website is presented as reliably as possible. If corresponding consent has been requested, the processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's terminal equipment (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.<\/p>\n\n<h2>3. General notes and mandatory information<\/h2>\n<h3>Data protection<\/h3> <p>The operators of these sites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations as well as this privacy policy.<\/p> <p>When you use this website, various personal data will be collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and for what we use it. It also explains how and for what purpose this is done.<\/p> <p>Please note that data transmission over the internet (e.g. via email communication) may be subject to security vulnerabilities. It is not possible to completely protect data against access by third parties.<\/p>\n<h3>Information regarding the responsible body<\/h3> <p>The responsible party for data processing on this website is:<\/p> <p>Petra Pinder<br \/>\r\nKl\u00e4re-Kluge-Weg 30<br \/>\r\n65307 Bad Schwalbach<br \/>\r\nGermany<\/p>\n\n<p>Telephone: +49 6124 6099434<br \/>\nEmail: info@petrapinder.de<\/p>\n <p>The data controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, email addresses or similar).<\/p>\n\n<h3>Storage duration<\/h3> <p>Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for data processing ceases to apply. If you assert a justified request for erasure or revoke your consent to data processing, your data will be erased, provided we have no other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, erasure will take place after these reasons cease to apply.<\/p>\n<h3>General information on the legal basis for data processing on this website<\/h3> <p>Provided you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, provided special categories of data are processed in accordance with Art. 9(1) GDPR. In the event of explicit consent to the transfer of personal data to third countries, the data processing is also carried out on the basis of Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or to access to information on your end device (e.g. via device fingerprinting), the data processing is additionally carried out on the basis of Section 25(1) TDDDG. Consent may be revoked at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data on the basis of Art. 6(1)(c) GDPR if it is necessary for compliance with a legal obligation. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6(1)(f) GDPR. The legal bases relevant in each individual case are informed about in the following paragraphs of this privacy policy.<\/p>\n<h3>Recipients of personal data<\/h3> <p>As part of our business activities, we work with various external bodies. In some cases, this also requires the transfer of personal data to these external bodies. We only pass on personal data to external bodies if this is necessary for the performance of a contract, if we are legally obliged to do so (e.g. passing on data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Article 6(1)(f) GDPR, or if another legal basis permits the data transfer. When using data processors, we only pass on our customers' personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint controllership agreement is concluded.<\/p>\n<h3>Revocation of your consent to data processing<\/h3> <p>Many data processing operations are only possible with your express consent. You can revoke an already granted consent at any time. The legality of data processing carried out up to the revocation remains unaffected by the revocation.<\/p>\n<h3>Right of objection to data collection in special cases as well as to direct advertising (Art. 21 GDPR)<\/h3> <p>IF THE DATA PROCESSING IS BASED ON ARTICLE 6(1)(e) OR (f) OF THE GDPR, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE EACH LEGAL BASIS ON WHICH PROCESSING IS BASED SHALL BE NOTIFIED IN THIS DATA PROTECTION NOTICE. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, EXCEPT WHERE WE CAN PROVE MANDATORY PROTECTION GROUNDS outweighING YOUR INTERESTS, RIGHTS AND FREEDOMS OR WHERE THE PROCESSING IS NECESSARY FOR THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ARTICLE 21(1) OF THE GDPR).<\/p> <p>IF YOUR PERSONAL DATA ARE BEING PROCESSED TO CONDUCT DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING; THIS ALSO APPLIES TO PROFILING, WHICH IS CONNECTED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR THE PURPOSE OF SUCH DIRECT MARKETING (OBJECTION PURSUANT TO ARTICLE 21(2) OF THE GDPR).<\/p>\n<h3>Right to lodge a complaint with the competent supervisory authority<\/h3> <p>In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place where the alleged violation occurred. This right to complain is without prejudice to any other administrative or judicial remedies.<\/p>\n<h3>Right to data portability<\/h3> <p>You have the right to have the data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.<\/p>\n<h3>Access, rectification and erasure<\/h3> <p>You have the right, within the framework of applicable legal regulations, at any time to obtain information free of charge about your stored personal data, their origin and recipients, and the purpose of data processing, and, if applicable, a right to rectification or deletion of this data. You can contact us at any time for this purpose and for any further questions regarding personal data.<\/p>\n<h3>Right to restrict the processing<\/h3> <p>You have the right to request the restriction of the processing of your personal data. To do this, you can contact us at any time. The right to restrict the processing exists in the following cases:<\/p> <ul> <li>If you contest the accuracy of your personal data stored with us, we generally require time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.<\/li> <li>If the processing of your personal data was or is unlawful, you may request the restriction of data processing instead of erasure.<\/li> <li>When we no longer need your personal data, but you require it for the establishment, exercise or defence of legal claims, you have the right to request the restriction of the processing of your personal data instead of its erasure.<\/li> <li>If you have lodged an objection pursuant to Article 21(1) GDPR, a balancing exercise must be carried out between your interests and ours. As long as it has not yet been determined whose interests override the other, you have the right to request the restriction of the processing of your personal data.<\/li> <\/ul> <p>If you have restricted the processing of your personal data, these data may \u2013 apart from their storage \u2013 only be processed with your consent or to assert, exercise or defend legal claims, or for the protection of the rights of another natural or legal person, or for reasons of an important public interest of the European Union or a Member State.<\/p>\n<h3>SSL or TLS encryption<\/h3> <p>For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this page uses SSL or TLS encryption. You can recognize an encrypted connection by the change in the browser address bar from \u201ehttp:\/\/\u201c http:\/\/\u201e to \u201chttps:\/\/\u201c https:\/\/\" and the lock symbol in your browser bar.<\/p> <p>When SSL or TLS encryption is enabled, the data you transmit to us cannot be read by third parties.<\/p>\n<h3>Objection to advertising emails<\/h3> <p>The use of contact data published as part of the legal notice obligations to send unsolicited advertising and informational material is hereby denied. The operators of the sites expressly reserve the right to take legal action in the event of unsolicited submission of advertising information, for example through spam emails.<\/p>\n<h2>4. Data collection on this website<\/h2>\n<h3>Cookies<\/h3> <p>Our website uses so-called \u201ecookies\u201c. Cookies are small data packets and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted after your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser carries out an automatic deletion.<\/p> <p>Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).<\/p> <p>Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping basket function or the display of videos). Other cookies can be used to evaluate user behaviour or for advertising purposes.<\/p> <p>Cookies that are required for the electronic communication process, for the provision of certain functions requested by you (e.g. for the shopping basket function) or for the optimisation of the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 (1) (f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimised provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, the processing takes place exclusively on the basis of this consent (Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG); the consent can be revoked at any time.<\/p> <p>You can configure your browser to notify you about the setting of cookies and only allow cookies on a case-by-case basis, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when closing the browser. Deactivating cookies may limit the functionality of this website.<\/p> <p>Should further cookies and services be used on this website, you can find details of this in this privacy policy.<\/p>\n<h3>Real Cookie Banner<\/h3> <p>Our website uses the consent technology of Real Cookie Banner to obtain your consent for the storage of certain cookies on your device or for the use of certain technologies, and to document this in compliance with data protection laws. The provider of this technology is devowl.io GmbH, Tannet 12, 94539 Grafling, Germany (hereinafter referred to as \u201eReal Cookie Banner\u201c).<\/p> <p>Real Cookie Banner is installed locally on our servers, so no connection is established with the servers of the provider of Real Cookie Banner. Real Cookie Banner stores a cookie in your browser in order to be able to assign the consents you have given or their revocation. The data collected in this way are stored until you ask us to delete them, delete the Real Cookie Banner cookie yourself or the purpose for data storage no longer applies. Mandatory statutory retention periods remain unaffected.<\/p> <p>Real Cookie Banner is used to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6(1)(c) of the GDPR.<\/p>\n\n<h3>Server log files<\/h3> <p>The provider of the pages automatically collects and stores information in so-called server log files that your browser automatically transmits to us. These include:<\/p> <ul> <li>Browser type and browser version<\/li> <li>used operating system<\/li> <li>Referrer URL<\/li> <li>Hostname of the accessing computer<\/li> <li>Time of the server request<\/li> <li>IP address<\/li> <\/ul> <p>These data will not be merged with other data sources.<\/p> <p>The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimisation of their website \u2013 for this purpose, the server log files must be collected.<\/p>\n<h3>Contact form<\/h3> <p>If you send us enquiries via the contact form, your details from the enquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.<\/p> <p>The processing of this data is based on Art. 6 para. 1 lit. b GDPR, provided your request is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of enquiries directed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.<\/p> <p>The data you enter into the contact form will remain with us until you ask us to delete it, revoke your consent for storage, or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions \u2013 in particular retention periods \u2013 remain unaffected.<\/p>\n<h3>Request via email, phone or fax<\/h3> <p>If you contact us by e-mail, telephone, or fax, your request, including all personal data derived from it (name, request), will be stored and processed by us for the purpose of processing your request. We will not disclose this data without your consent.<\/p> <p>The processing of this data is based on Art. 6 para. 1 lit. b GDPR, provided your request is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of enquiries directed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.<\/p> <p>The data sent by you to us via contact enquiries will remain with us until you ask us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions \u2013 in particular statutory retention periods \u2013 remain unaffected.<\/p>\n<h3>meetergo<\/h3> <p>We have integrated meetergo into this website. The provider is meetergo GmbH, Hauptstr. 44, 40789 Monheim am Rhein, Germany (hereinafter referred to as \u201emeetergo\u201c).<\/p> <p>Meetergo enables us to schedule online appointments. For this purpose, we process personal master data, communication data (e.g. telephone, email), content data from the contact (title, area of interest and comment), usage behaviour, IP address, referrer URL and the time of access.<\/p> <p>The legal basis for data processing is Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the option to book appointments. Where appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent may be revoked at any time.<\/p> <p>Further details can be found in the provider's privacy policy at <a href=\"https:\/\/meetergo.com\/datenschutz\/\" target=\"_blank\" rel=\"noopener meetergo\">https:\/\/meetergo.com\/datenschutz\/<\/a>.<\/p>\n\n<h4>Data processing on behalf of a controller<\/h4> <p>We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a legally required data protection agreement that ensures that personal data of our website visitors is processed only in accordance with our instructions and in compliance with the GDPR.<\/p>\n<h2>5. Analytics tools and advertising<\/h2>\n<h3>Google Analytics<\/h3> <p>This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (\u201eGoogle\u201c), Gordon House, Barrow Street, Dublin 4, Ireland.<\/p> <p>Google Analytics allows website operators to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, length of stay, operating systems used and the user's origin. This data is assigned to the user's respective terminal device. No assignment to a user ID takes place.<\/p> <p>Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks, among other things. In addition, Google Analytics uses various modelling approaches to supplement the collected datasets and employs machine learning technologies in data analysis.<\/p>\n <p>Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is generally transmitted to a Google server in the USA and stored there.<\/p> <p>The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TDDDG. Consent may be revoked at any time.<\/p> <p>Data transmission to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: <a href=\"https:\/\/business.safety.google\/adscontrollerterms\/sccs\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/business.safety.google\/adscontrollerterms\/sccs\/<\/a>.<\/p> <p>The company is certified under the \u201eEU-US Data Privacy Framework\u201c (DPF). The DPF is an agreement between the European Union and the US designed to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/5780\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/5780<\/a>.<\/p>\n<h4>IP anonymisation<\/h4> <p>Google Analytics IP anonymisation is enabled. This means your IP address will be shortened by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and internet use. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data held by Google.<\/p>\n <h4>Browser Plugin<\/h4> <p>You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>.<\/p> <p>You can find more information on how Google Analytics handles user data in Google's privacy policy: <a href=\"https:\/\/support.google.com\/analytics\/answer\/6004245?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/analytics\/answer\/6004245?hl=de<\/a>.<\/p><h3>Matomo<\/h3> <p>This website uses the open-source web analytics service Matomo.<\/p> <p>Using Matomo, we are able to collect and analyse data on the use of our website by visitors. This enables us, amongst other things, to find out when specific page views occurred and which region they came from. In addition, we collect various log files (e.g. IP address, referrer, browsers and operating systems used) and can measure whether our website visitors perform certain actions (e.g. clicks, purchases and the like).<\/p> <p>The use of this analysis tool is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its web offering and its advertising. Where corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's terminal equipment (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.<\/p>\n<h4>Hosting<\/h4> <p>We host Matomo exclusively on our own servers, meaning all analytical data remains with us and is not passed on.<\/p>\n<h3>Google Ads<\/h3> <p>The website operator uses Google Ads. Google Ads is an online advertising programme of Google Ireland Limited (\u201eGoogle\u201c), Gordon House, Barrow Street, Dublin 4, Ireland.<\/p> <p>Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available on Google (e.g., location data and interests) (audience targeting). As website operators, we can evaluate this data quantitatively by, for example, analysing which search terms led to the display of our advertisements and how many advertisements resulted in corresponding clicks.<\/p> <p>The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TDDDG. Consent may be revoked at any time.<\/p> <p>Data transmission to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: <a href=\"https:\/\/policies.google.com\/privacy\/frameworks\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/privacy\/frameworks<\/a> and <a href=\"https:\/\/business.safety.google\/controllerterms\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/business.safety.google\/controllerterms\/<\/a>.<\/p>\n<p>The company is certified under the \u201eEU-US Data Privacy Framework\u201c (DPF). The DPF is an agreement between the European Union and the US designed to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/5780\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/5780<\/a>.<\/p>\n<h3>Google Ads Remarketing<\/h3> <p>This website uses the features of Google Ads Remarketing. The provider is Google Ireland Limited (\u201eGoogle\u201c), Gordon House, Barrow Street, Dublin 4, Ireland.<\/p> <p>With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to then show them interest-based advertising in the Google advertising network (remarketing or retargeting).<\/p> <p>Furthermore, the advertising audiences created with Google Ads Remarketing can be linked to Google\u2019s cross-device capabilities. In this way, interest-based, personalized advertising messages that have been customized for you based on your previous usage and browsing behavior on one device (e.g., mobile phone) can also be displayed on another of your devices (e.g., tablet or PC).<\/p> <p>If you have a Google account, you can object to personalized advertising at the following link: <a href=\"https:\/\/adssettings.google.com\/anonymous?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/adssettings.google.com\/anonymous?hl=de<\/a>.<\/p> <p>The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TDDDG. Consent may be revoked at any time.<\/p> <p>For more information and the privacy policy, please see the Google privacy policy at: <a href=\"https:\/\/policies.google.com\/technologies\/ads?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/technologies\/ads?hl=de<\/a>.<\/p>\n<p>The company is certified under the \u201eEU-US Data Privacy Framework\u201c (DPF). The DPF is an agreement between the European Union and the US designed to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/5780\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/5780<\/a>.<\/p>\n<h3>Google Conversion Tracking<\/h3> <p>This website uses Google Conversion Tracking. The provider is Google Ireland Limited (\u201eGoogle\u201c), Gordon House, Barrow Street, Dublin 4, Ireland.<\/p> <p>Using Google conversion tracking, Google and we can recognise whether the user has carried out certain actions. For example, this allows us to evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who have clicked on our ads and what actions they have carried out. We do not receive any information that enables us to personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.<\/p> <p>The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TDDDG. Consent may be revoked at any time.<\/p> <p>You can find more information on Google conversion tracking in Google's privacy policy: <a href=\"https:\/\/policies.google.com\/privacy?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/privacy?hl=de<\/a>.<\/p>\n<p>The company is certified under the \u201eEU-US Data Privacy Framework\u201c (DPF). The DPF is an agreement between the European Union and the US designed to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/5780\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/5780<\/a>.<\/p>\n<h3>Meta Pixel (formerly Facebook Pixel)<\/h3> <p>This website uses the visitor action pixel from Meta for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, Dublin, D04 X2K5, Ireland. However, according to Meta, the collected data is also transferred to the USA and other third countries.<\/p> <p>This allows the behaviour of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Meta ad. As a result, the effectiveness of Meta ads can be evaluated for statistical and market research purposes, and future advertising measures can be optimised.<\/p> <p>The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, so that a connection to the respective user profile on Facebook or Instagram is possible and Meta uses the data for its own advertising purposes, in accordance with the Meta Data Policy (<a href=\"https:\/\/de-de.facebook.com\/about\/privacy\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/de-de.facebook.com\/about\/privacy\/<\/a>) can be used. This allows Meta to enable the display of advertisements on Facebook or Instagram pages and other advertising channels. We, as page operators, cannot influence this use of the data.<\/p> <p>The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and Section 25 para. 1 TDDDG. Consent may be revoked at any time.<\/p>  <p>Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, Merrion Road Dublin 4, Dublin, D04 X2K5, Ireland are joint controllers for this data processing (Art. 26 GDPR). This joint control is exclusively restricted to the collection of the data and its transfer to Meta. The processing carried out by Meta after the transfer does not form part of the joint control. The obligations incumbent upon us jointly have been set out in a joint controllership agreement. The wording of the agreement can be found at: <a href=\"https:\/\/www.facebook.com\/legal\/controller_addendum\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/legal\/controller_addendum<\/a>. Under this agreement, we are responsible for providing data protection information when using the Meta tool and for the data-protection-compliant implementation of the tool on our website. Meta is responsible for the data security of Meta products. Data subject rights (e.g. requests for access) regarding the data processed on Facebook or Instagram can be exercised directly with Meta. If you exercise your data subject rights with us, we are obliged to forward them to Meta.<\/p> <p>Data transmission to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: <a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum<\/a> and <a href=\"https:\/\/de-de.facebook.com\/help\/566994660333381\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/de-de.facebook.com\/help\/566994660333381<\/a>.<\/p> <p>You can find further information on the protection of your privacy in Meta's privacy policy: <a href=\"https:\/\/de-de.facebook.com\/about\/privacy\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/de-de.facebook.com\/about\/privacy\/<\/a>.<\/p> <p>You can also use the \u201eCustom Audiences\u201d remarketing function in the ad settings under <a href=\"https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen<\/a> deactivate. To do this, you must be logged into Facebook.<\/p> <p>If you do not have an account with Facebook or Instagram, you can disable usage-based advertising from Meta on the website of the European Interactive Digital Advertising Alliance: <a href=\"http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.youronlinechoices.com\/de\/praferenzmanagement\/<\/a>.<\/p>\n<p>The company is certified under the \u201eEU-US Data Privacy Framework\u201c (DPF). The DPF is an agreement between the European Union and the US designed to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/4452\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/4452<\/a>.<\/p>\n<h3>LinkedIn Insight Tag<\/h3> <p>This website uses the LinkedIn Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.<\/p> <h4>Data processing by LinkedIn Insight Tag<\/h4> <p>Using the LinkedIn Insight Tag, we receive information about our website visitors. If a website visitor is registered on LinkedIn, we can, among other things, analyse the professional key data (e.g. career level, company size, country, location, industry and job title) of our website visitors and thus better tailor our site to the respective target groups. Furthermore, we can use LinkedIn Insight Tags to measure whether visitors to our websites make a purchase or take another action (conversion tracking). Conversion tracking can also take place across devices (e.g. from PC to tablet). The LinkedIn Insight Tag also offers a retargeting function, which we can use to display targeted advertising to our website visitors outside the website, whereby, according to LinkedIn, no identification of the advertising recipient takes place.<\/p> <p>LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser characteristics, and time of access). IP addresses are truncated or (where they are used to reach LinkedIn members across different devices) hashed (pseudonymised). LinkedIn members\u2019 direct identifiers are deleted by LinkedIn after seven days. The remaining pseudonymised data is then deleted within 180 days.<\/p> <p>The data collected by LinkedIn cannot be associated with specific individuals by us as website operators. LinkedIn will store the collected personal data of website visitors on its servers in the USA and use it for its own advertising purposes. For details, please refer to LinkedIn's privacy policy at <a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy#choices-oblig\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.linkedin.com\/legal\/privacy-policy#choices-oblig<\/a>.<\/p> <h4>Legal basis<\/h4> <p>Where consent has been obtained, the use of the aforementioned service is based exclusively on Article 6(1)(a) of the GDPR and Section 25 of the TDDDG. Consent may be withdrawn at any time. Where no consent has been obtained, the use of this service is based on Article 6(1)(f) of the GDPR; the website operator has a legitimate interest in effective advertising measures, including on social media.<\/p> <p>Data transmission to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: <a href=\"https:\/\/www.linkedin.com\/legal\/l\/dpa\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.linkedin.com\/legal\/l\/dpa<\/a> and <a href=\"https:\/\/www.linkedin.com\/legal\/l\/eu-sccs\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.linkedin.com\/legal\/l\/eu-sccs<\/a>.<\/p> <p>The company is certified under the \u201eEU-US Data Privacy Framework\u201c (DPF). The DPF is an agreement between the European Union and the US designed to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: <a href=\"https:\/\/www.dataprivacyframework.gov\/participant\/5448\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dataprivacyframework.gov\/participant\/5448<\/a>.<\/p>\n <h4>Objection to the use of the LinkedIn Insight Tag<\/h4> <p>Object to the analysis of usage behavior as well as targeted advertising by LinkedIn at the following link: <a href=\"https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out<\/a>.<\/p> <p>Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To prevent LinkedIn from linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.<\/p>\n<h2>6. Newsletter<\/h2>\n<h3>Newsletter data<\/h3> <p>If you would like to subscribe to the newsletter offered on the website, we will need your email address and information that enables us to verify that you are the owner of the email address provided and that you consent to receiving the newsletter. No further data is collected, or only on a voluntary basis. We use newsletter service providers, as described below, to manage the newsletter.<\/p>\n<h3>Brevo<\/h3> <p>This website uses Brevo for sending newsletters. The provider is Sendinblue GmbH, K\u00f6penicker Stra\u00dfe 126, 10179 Berlin, Germany.<\/p> <p>Brevo is a service which can be used, among other things, to organise and analyse the sending of newsletters. The data you enter for the purpose of receiving the newsletter is stored on the servers of Sendinblue GmbH in Germany.<\/p> <h4>Data analysis by Brevo<\/h4> <p>With the help of Brevo, we are able to analyse our newsletter campaigns. This allows us, for example, to see whether a newsletter message has been opened and, if so, which links have been clicked. In this way, we can determine, amongst other things, which links have been clicked on particularly often.<\/p> <p>We can also see whether certain predefined actions were carried out after the newsletter was opened or clicked on (conversion rate). For example, we can see whether you made a purchase after clicking on the newsletter.<\/p> <p>Brevo also enables us to segment (\u201ecluster\u201c) newsletter subscribers based on various categories. For example, subscribers can be grouped by age, gender or place of residence. In this way, newsletters can be better tailored to the respective target audiences.<\/p> <p>If you do not wish Brevo to analyse your data, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message.<\/p> <p>For detailed information on Brevo\u2019s features, please see the following link: <a href=\"https:\/\/www.brevo.com\/de\/newsletter-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.brevo.com\/de\/newsletter-software\/<\/a>.<\/p> <h4>Legal basis<\/h4> <p>Data processing is carried out on the basis of your consent (Article 6(1)(a) of the GDPR). You may withdraw this consent at any time. The lawfulness of any data processing operations that have already taken place remains unaffected by the withdrawal of consent.<\/p> <h4>Storage duration<\/h4> <p>The data you have provided to us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter, and will be deleted from the newsletter distribution list once you have unsubscribed. Data stored by us for other purposes remains unaffected by this.<\/p> <p>Once you have unsubscribed from the newsletter mailing list, your email address may be stored on a blacklist by us or the newsletter service provider, where necessary to prevent future mailings. The data on the blacklist is used solely for this purpose and is not combined with any other data. This serves both your interests and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Article 6(1)(f) of the GDPR). There is no time limit on the retention of data on the blacklist. <strong>You may object to the storage, provided your interests override our legitimate interest.<\/strong><\/p> <p>Further details can be found in Brevo's privacy policy at: <a href=\"https:\/\/www.brevo.com\/de\/datenschutz-uebersicht\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.brevo.com\/de\/datenschutz-uebersicht\/<\/a> as well as <a href=\"https:\/\/www.brevo.com\/de\/legal\/privacypolicy\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.brevo.com\/de\/legal\/privacypolicy\/<\/a>.<\/p>\n\n<h4>Data processing on behalf of a controller<\/h4> <p>We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a legally required data protection agreement that ensures that personal data of our website visitors is processed only in accordance with our instructions and in compliance with the GDPR.<\/p>\n<h2>7. E-commerce and payment providers<\/h2>\n<h3>Processing of customer and contract data<\/h3> <p>We collect, process, and use personal customer and contractual data to establish, formulate, and modify our contractual relationships. We only collect, process, and use personal data regarding the use of this website (usage data) to the extent necessary to enable the user to use the service or to bill them. The legal basis for this is Art. 6(1)(b) GDPR.<\/p> <p>The customer data collected will be deleted after completion of the order or termination of the business relationship and the expiry of any applicable legal retention periods. Legal retention periods remain unaffected.<\/p>\n<h3>Data transmission upon contract conclusion for services and digital content<\/h3> <p>We only transmit personal data to third parties when this is necessary as part of the contract processing process, for example to the credit institution entrusted with payment processing.<\/p> <p>Any further transmission of the data will not take place unless you have expressly consented to it. Your data will not be disclosed to third parties without your express consent, for example for advertising purposes.<\/p> <p>The basis for data processing is Article 6(1)(b) of the GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.<\/p>\n<h3>Payment services<\/h3> <p>We integrate third-party payment services into our website. When you make a purchase from us, your payment details (e.g. name, payment amount, bank account details, credit card number) are processed by the payment service provider for the purpose of processing the payment. These transactions are subject to the respective contractual and data protection provisions of the relevant providers. The use of payment service providers is based on Article 6(1)(b) of the GDPR (performance of a contract) and in the interests of ensuring a payment process that is as smooth, convenient and secure as possible (Article 6(1)(f) of the GDPR). Where your consent is sought for specific actions, Article 6(1)(a) of the GDPR forms the legal basis for data processing; consent may be withdrawn at any time with future effect.<\/p><p>We use the following payment services \/ payment service providers on this website:<\/p>\n<h4>Stripe<\/h4> <p>For customers within the EU, the provider is Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter referred to as \u201eStripe\u201c).<\/p> <p>Data transmission to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: <a href=\"https:\/\/stripe.com\/de\/privacy\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/stripe.com\/de\/privacy<\/a> and <a href=\"https:\/\/stripe.com\/de\/guides\/general-data-protection-regulation\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/stripe.com\/de\/guides\/general-data-protection-regulation<\/a>.<\/p> <p>You can find further details regarding this in Stripe's privacy policy at the following link: <a href=\"https:\/\/stripe.com\/de\/privacy\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/stripe.com\/de\/privacy<\/a>.<\/p><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/petrapinder.de\/en\/wp-json\/wp\/v2\/pages\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/petrapinder.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/petrapinder.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/petrapinder.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/petrapinder.de\/en\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":5,"href":"https:\/\/petrapinder.de\/en\/wp-json\/wp\/v2\/pages\/29\/revisions"}],"predecessor-version":[{"id":78,"href":"https:\/\/petrapinder.de\/en\/wp-json\/wp\/v2\/pages\/29\/revisions\/78"}],"wp:attachment":[{"href":"https:\/\/petrapinder.de\/en\/wp-json\/wp\/v2\/media?parent=29"}],"curies":[{"name":"well played","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}